Who we are

From Atlanta to Orange County to Michigan, the team behind the Family Style fellowship has been on the ground and engaging with content creators and young people.

We know that reaching young voters requires multiple touch points and engaging on traditional digital social media platforms such as Instagram and TikTok, as well as non-traditional digital engagement through podcasts and platforms such as Discord, Reddit, and LinkedIn, where Asian Americans are known to over index.

From our previous work with influencers, we know that a small investment in content creation can provide outperforming results in terms of content metrics, including views and engagements.

Influencer Focus Group in Atlanta, GA

In March, we engaged with youth voters in the important voting district of Gwinnett County. AAPI Victory Fund hosted an intimate discussion with 8-10 local AAPI influencers.

We learned:

  • There’s a high level of distrust and pessimism towards political system

  • Negative messages do not inspire long-term political engagement

  • Traditional media outlets are not the primary trusted source of information

  • Young voters are motivated by policy

Give a F*ck About Midterms

Hello!

The team leading the family style campaign has been at the forefront of influencer engagement. The team ran the “Give a F*ck about Midterms” campaign in 2022 with RUN AAPI.

We recruited 10 "non-political" AAPI influencers on Tiktok and Instagram and reach over half a million youth voters. This target program is the basis of what we are hoping to scale.

2024 Family Style Fellowship

The Family Style Fellowship includes:

  • opportunities to meet elected officials;

  • briefings on the issues that matter most;

  • A community of creators to exchange ideas and feedback;

  • and ultimately, the tools needed to participate in political discourse.

Orange County Launch

The AAPI Next Generation Leadership Institute (VF’S 501c3 arm), Asian American Futures, and VietRISE are launching "OC Votes Family Style," a campaign leveraging digital creators to build trusted messengers rooted in Asian American cultural values, targeting youth voter outreach in Orange County for the pivotal 45th congressional district race and key ballot measures.

Our goals are:

  • Recruit 10 AAPI content creators from Orange County

  • Match youth voter turnout numbers in 2020, closing the gap from voters aged 18-29 and voters aged 50-65.